The La Paz Hotel and Tourism Association (Emprhotur) met recently to review and approve its marketing and promotional budget for 2011. The La Paz real estate market benefits from such programs as the regional attractions are promoted to tourists and second home buyers. The budget had been approved by the Association’s technical committee in December. At the General Assembly presided over by Pedro Aguilar from Hotel Cantamar, the budget and marketing plan was approved in detail.
Funds generated by the 3% hospitality tax, plus money coming from a coalition of businesses are in a fideicomiso. (Trust Fund) and are used to promote La Paz as a tourist destination.
